NETFLIX | 2025 | Motion design • art direction

For Untold UK: Vinnie Jones, the objective was to create thoughtful and considered graphic treatments that complemented the documentary’s narrative while capturing the personality, legacy, and cultural impact of its subject. The creative development explored a range of visual references and design rationales, providing clear context and multiple directions for consideration.

Our approach centred on a curated selection of typography, image treatments, and visual aesthetics that worked together as a cohesive system. Each concept maintained its own distinctive character, reflecting different facets of Vinnie Jones’ story, while contributing to a consistent visual language across the project. While drawing inspiration from key references associated with Vinnie’s football, film, and public persona, equal emphasis was placed on creating a balanced and unified identity that supported the documentary’s themes and storytelling.