MAC DOES THAT
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MAC DOES THAT •
APPLE | 2023-2025 | Motion design • art direction
THE MAC DOES THAT CAMPAIGN IS APPLE’S MARKETING INITIATIVE THAT PROMOTES THE FEATURES AND BENEFITS OF MAC COMPUTERS. IT HIGHLIGHTS CAPABILITIES SUCH AS SEAMLESS INTEGRATION WITH THE IPHONE, LONG BATTERY LIFE or STRONG PERFORMANCE.
LAUNCHED IN 2023, THE CAMPAIGN USES THE SLOGAN MAC DOES THAT TO DEMONSTRATE HOW MACS CAN HANDLE EVERYDAY TASKS EFFICIENTLY AND TO ENCOURAGE USERS TO CONSIDER SWITCHING TO APPLE’S ECOSYSTEM. MANY SEE IT AS A MODERN VERSION OF APPLE’S FAMOUS GET A MAC ADVERTISING CAMPAIGN.
BELOW IS A SELECTION OF CAMPAIGNS DONE OVER THE YEARS, BOTH ORIGINATION AND localisation WORK with MEDIA ARTS LAB IN LONDON.
2023 • Apple origination campaign for Germany
2025 • Apple localisation campaign
MAC DOES THAT IS heavy in copy animation, with the product itself serving as a backdrop to what is happening on screen or interacting with the copy. Both origination and localisation projects come with different set of challenges: whether it's the language nuances or safety area restrictions for various media platforms.
2025 • Apple localisation campaign
2025 • Apple localisation campaign